Why Buy a Text Link?
In a nutshell, buying text links on High PR sites will
increase your website's PR and its placement in the Search Engines.
Text Link ads are the most powerful building blocks used to
increase rankings. The #1 goal of most internet advertising campaigns is to
rank high in the search engines under various target keywords without using
pay-per-click advertising. Where your site ranks is decided by the search
engines based on how they percieve the importance of your site. There are a
number of weighted variables used in such ranking methods. The main benefit of
text link ads is increased rankings in the engines. Search engines place a
very high value/weight on the number and quality of links pointing back to
your site. Move ahead of your competition with the use of text link ads. As
basic example consider the fact that a link from a PR5 website carries
immensley more value than a link from a PR2 website.
A Little Known Fact About Text Links
- They Must Be Left in Place for Months to Be Effective
Patience is the key to success when dealing with text
links.
Although it is natural to want an immediate return on one’s
investment, the true benefit of an effective link strategy can take as long as
90 days to become apparent. This is due to the fact that google and the other
search engines only do "deep crawls" every few months during which time your
links will become effective. This does not mean their effects cannot be seen
sooner, but their effects usually take time. There may be an immediate up tick
once links have been purchased, but this effect almost always dissipates
within a few days. Generally, there is lag time between the addition of a link
and its inclusion as a factor in a search engine’s algorithm.
Strategy
A good strategy for a limited budget, for example,might be to
buy new text links over a given period of time while maintaining the old ones
until your budget is reached. This way you are constantly adding a variety of
back links from text ads on different ip classes which is how a search engine
would expect natural text link ads to occur.
Example: Your goal might be to add 2 new text link ads per
month over a 6 month period. You can control the PR of the links and the
timeing. During the same time frame you can focus on your time on site updates
and other marketing strategies. This would give you 12 quality PR links coming
from a variety of sites with varying link text and on different ip classes.
All you have to do is sit back and wait for the links to "kick in".
Once a strategy is in place and links have been purchased it
is important to track the results and determine benefit over time. Primarily
there are three tools used to determine the effectiveness of link purchases --
link popularity, search engine rankings and site traffic.
Regarding link popularity, the easiest way to check the
quantity of back links is as follows…
· Type “Link:http://www.YourSiteHere.com” into the search box
of any of the three major search engines.
· A results page will display the total number of back links,
as well as the individual listing of the link addresses and site descriptions.
As mentioned previously, search engine rankings can take up to
90 days to display a full and valid measurement of a particular website. As
for traffic to the site, there are several tools that can be incorporated into
a site which analyze not only the number of visitors to a site, but various
other bits of information, such as browsers and operating systems being used
by visitors to the site.
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